"Grammar of feelings"

We love to create beauty, in all its facets. Styles, shapes, colors, balance, and our team's power all contribute to designing unique, personal, and poetic events.

Collateral Beauty is discovering, observing, and diving into beauty by describing it through every creative form; it’s a vision, a perspective, a lifestyle, and the creator of tailored content with high visual and narrative impact.

We are a creative collective that believes in beauty, style, and work done by the book.

Our heterogeneous and interdisciplinary team allows us a tailor-made approach to create the all-around experience by shaping the events based on our vision, and by translating the client’s request in a highly customized atmosphere.



SILVIA BARONCELLI - Creative Director
A former actress and currently a stylist: creative, intuitive, empathetic, always listening and looking for the perfect detail. Ready to get emotional.


SAMUELE SPADI - Set Designer e Producer
Visionary and poetic interior designer and set designer, with a creativity tempered by rationality.

SARA COLOMBI - Project Manager
Architect, a ten-year-long journey in the event business, with a technical mission.

ILARIA PACINI - Graphic Designer
Graphic designer and singer-performer. Two souls, a patient and meticulous one, and an expressive and sensitive one.

VERONICA MATTEONI - Stylist
A special attention to fashion, a help in finding the perfect dress.

LORENZA DE PAOLA - Artist and Creative Consultant
SLorenza is the founder of the international events agency Friends Entertainment, which specializes in entertainment, production and PR.

Together, they are "Collateral Beauty".

"Anyone who keeps the ability to see beauty never grows old."

Franz Kafka